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Our practice
Digital services & VAS for operators
We build and operate the value-added services that sit between a mobile network and its subscribers — revenue-generating digital products, engagement channels and the integrations that make them work at carrier scale.
The market we build for
Africa's operator landscape
The continent's mobile market is dominated by a handful of large multi-country groups, alongside strong national operators and a fast-growing MVNO layer. Our services are architected for exactly this environment.
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Multi-country operator groups
Pan-African groups running dozens of markets from shared platforms — where a VAS product must be deployable market by market, with local regulatory and language variation.
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National flagship operators
Dominant in-country operators with large subscriber bases, mature mobile money ecosystems and demanding vendor onboarding and security standards.
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MVNOs & aggregators
Faster-moving virtual operators and content aggregators who need to launch and iterate digital products quickly on someone else's network.
VAS domains
Digital services from an operator's perspective
An operator judges a VAS partner on three things: does it grow ARPU, does it survive at scale, and does it pass compliance. These are the domains we work across.
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Messaging & A2P channels
SMS, USSD, IVR and RCS journeys — bulk and transactional messaging, short codes, and session-driven menus that still reach feature-phone subscribers.
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Content & entertainment VAS
Music, video, sports, news, gaming and lifestyle content services — packaged, bundled and delivered as subscription products.
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Subscription & billing integration
Subscription lifecycle management integrated with operator billing and mobile money rails — clear pricing, transparent subscriber records and reliable reconciliation.
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Subscriber engagement & CVM
Campaign management, segmentation, loyalty mechanics and churn-reduction journeys driven by usage and recharge behaviour.
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Identity, airtime & self-service
Self-care portals and apps, balance and bundle management, SIM services, and authentication flows tied to operator identity systems.
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Enterprise & IoT digital products
Operator-branded enterprise offerings — connectivity management, business messaging and IoT service enablement layers.
Integration & operations
Built to survive carrier scale
A consumer app can afford an outage. A VAS platform charging millions of subscribers cannot. Our delivery approach reflects the operational standards operators hold vendors to.
- ✓ Integration with operator gateways, billing and provisioning systems
- ✓ High-availability architecture with defined failover behaviour
- ✓ Consent, opt-in audit trails and regulator-ready reporting
- ✓ Revenue reconciliation and settlement reporting
- ✓ Fraud and abuse controls on subscription and billing flows
- ✓ Defined SLAs with monitoring, escalation and incident process
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Commercial models we work with
Revenue share
New consumer VAS products launched with the operator
Managed service
Running an existing service the operator wants off its plate
Build & transfer
Operators who want to own the platform long term
Licence + support
Established platforms deployed into a new market
Engagement path
From concept to live service
01
Scope
Define the product, target segment, regulatory constraints and commercial model with the operator.
02
Integrate
Technical onboarding, gateway and billing integration, security review and UAT in the operator's environment.
03
Launch
Controlled market launch with monitoring, campaign support and subscriber acquisition tracking.
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Operate
Ongoing service operations, reporting, optimisation and expansion into further markets.
Where our digital services land
Representative engagement types
Drawn from the problems clients bring us. Organisations are described by type rather than named, as client work is confidential unless a reference is agreed.
Self-care that reduces call volume
Balance, bundle and SIM services moved into an app and USSD journey so subscribers self-serve instead of queueing on a helpline.
Subscription hygiene & reporting
Clear subscription lifecycle records, reconciliation reporting and abuse controls that stand up to operator and regulator review.
Planning a VAS product or migration?
Tell us the market, the segment and the commercial model you have in mind.